Napoleon the Communicator: Thinking with the mind of the winner
Roberto Race
Paperback: 126 pages
Publisher: CreateSpace Independent Publishing Platform (June 21, 2019)
ISBN-13: 9781532917523

Emperor or dictator? Leader of the people or standard-bearer of the Bourgeois Revolution? As well as being a great military leader could he also be considered a statesman and visionary, a farsighted prophet and the founding father ahead of his time, of The European Union? Napoleon Bonaparte is such a multifaceted character that all these labels would fit him in addition to many more. Roberto Race expertly brings all these facets to light in this outstanding work. This book was published in Italy by Egea, the publishing wing of the Bocconi University. In his book Race puts Napoleon's peerless ability to engage public opinion, act upon it and obtain maximum results in the spotlight. How does a leader gain the people's consensus? What is his relationship with his collaborators? How does he create a synergy between charisma and team spirit? How does he maximize time and available communication channels to win both military and politic battles? How does he manipulate iconography, imagery and cultural references to increase his own personal power? How does he manage to detach himself from his great military defeat and come across as the winner in telling his life story? How does he manage to be the only loser in history who manages to overshadow his victors by putting across his artful account of his life recounted in Emanuel de Las Cases' and bequeathing it to future generations? Race answers all these questions in this evocative book which makes for pleasant reading. He demonstrates how Napoleon's deeds might be adapted as a benchmark for top class leadership both in business, politics and even everyday life. His work is further enhanced by the preface written by leading historian Luigi Mascilli about the Emperor. The post-face by Public Relations guru Mario Rodriguez provides a fitting finishing touch. Afterword by Charles Bonaparte, President of The European Federation of Napoleonic Cities and eldest of the last living branch of the Bonaparte family

Roberto Race is an advisor in corporate strategy and public affairs for multinational, family owned enterprises and medium-sized enterprises, working by side with CEOs and Board members. He also plays the role of Senior Advisor for Institutional Relations at the Borsa Italiana and ELITE (London Stock Exchange Group). In 2015 he founded The Ghost Team (www.theghostteam.com), which is considered to be the first international network for businessmen, entrepreneurs, managers, diplomats, militaries, politicians, and public figures. Besides, Roberto is commited to cultural and social activities. He leads and promotes a number of think-tank foundations and charity organisations. www.robertorace.com